The Social Soul: Mastering Your Personal and Professional Brand with Intentionality and Authenticity

The Millenial and GenZ generations understand social media.

They have grown up in an age of hyperconnectivity, but many don’t do a great

job at understanding or blending their social presence effectively as a tool to

show who they are, their why, their value, and the impact they can create as

job candidates or as business owners. I call this our Social Soul. It’s

how we show our true authentic selves online with intentionality. It shows an

individual’s love and passion for what they do, and the value they offer to

their various networks of friends, current and potential colleagues,

prospective partners, managers, direct reports, or investors. For

entrepreneurs, the most effective way to use social selling isn’t obvious, even

if they have come of age in a hyperconnected world. This book will educate and

inspire readers to take action on the most powerful and useful social networks

to date. You will learn through thoughtful examples applicable to future

platforms that can be used to better connect in pursuit of entertainment,

clients, networking, and business success in a way that translates across

cultural borders.