Winning the Global Game : A Strategy for Linking People and Profits

Winning the Global Game : A Strategy for Linking People and Profits

Jeffrey Rosensweig

Språken
FörlagFree Press
ISBN9781439136317

In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will prof