Why Bother: Discover the Desire for What’s Next

The most important question you’ll ever ask yourself.

In Why Bother?, personal growth expert Jennifer Louden challenges you to open your mind, heart, and life by following where the question leads. Through reflection and stories from others, Louden demonstrates how to bother when it feels impossible or like too much work, whether after professional defeats, heartbreak, illness, or life-changing loss.

She shows why you must prioritize what’s calling you at any time of your life, especially when you’ve sidelined your dreams to raise kids, pay the rent, or take care of aging parents. And crucially, she shows you how tapping into your deepest desires can give you the energy to move forward - even when the world seems in such dire straits.

It’s time to reclaim the dignity and beauty of your desires. It’s time to get your bother on.