The Power of Product Platforms

The Power of Product Platforms

Alvin P. Lehnerd, Marc H. Meyer

Språken
FörlagFree Press
ISBN9781439137444

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or mod