The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy

The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy

Gary Schwartz

Språken
FörlagAtria Books
ISBN9781451671889

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile sho