The Housefly Effect : How Nudge Psychology Steers Your Everyday Behaviour

The Housefly Effect : How Nudge Psychology Steers Your Everyday Behaviour

Eva van den Broek & Tim den Heijer

Språken
FörlagBedford Square Publishers
ISBN9781835011430

THE INSTANT INTERNATIONAL BESTSELLER How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we'd like to think – every day we overestimate our ability to resist temptation. Effective advertising experts use this to nudge us,