The Customer Marketing Method : How to Implement and Profit from Customer Relationship Management

The Customer Marketing Method : How to Implement and Profit from Customer Relationship Management

Adam Curry, Jay Curry

Språken
FörlagFree Press
ISBN9780743203579

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, a