The Creative Process Illustrated: How Advertising's Big Ideas Are Born

The Creative Process Illustrated: How Advertising's Big Ideas Are Born

W. Glenn Griffin, Deborah Morrison

Språken
FörlagHOW Books
ISBN9781440311024

Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look int