The AI Marketing Playbook : Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

The AI Marketing Playbook : Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Mark Lamplugh

Språken
FörlagPackt Publishing
ISBN9781836644286

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI,