Summary: What Were They Thinking? : Review and Analysis of McMath and Forbes' Book

Summary: What Were They Thinking? : Review and Analysis of McMath and Forbes' Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511017128

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The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies". This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies

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