Summary: Trading Up : Review and Analysis of Silverstein and Fiske's Book

Summary: Trading Up : Review and Analysis of Silverstein and Fiske's Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511020418

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The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them". This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American mid

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