Summary: The Fall of Advertising and the Rise of PR : Review and Analysis of the Ries' Book

Summary: The Fall of Advertising and the Rise of PR : Review and Analysis of the Ries' Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511021712

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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR". This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on adv

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