Summary: The End of Marketing as We Know It : Review and Analysis of Zyman's Book
(Reklamlänk)
The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It". This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken a
