Summary: The Change Function : Review and Analysis of Coburn's Book

Summary: The Change Function : Review and Analysis of Coburn's Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511020036

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The must-read summary of Pip Coburn's book: "The Change Function: Why Some Technologies Take Off and Others Crash and Burn". This complete summary of the ideas from Pip Coburn's book "The Change Function" shows how launching new technology is a high-stake business: failure is expensive and success

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