Summary: The Art of Woo : Review and Analysis of Shell and Moussa's Book

Summary: The Art of Woo : Review and Analysis of Shell and Moussa's Book

BusinessNews Publishing

Språken
FörlagBusiness Book Summaries
ISBN9782511021576

The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas". This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling obj