Summary: Smart Pricing : Review and Analysis of Raju and Zhang's Book

Summary: Smart Pricing : Review and Analysis of Raju and Zhang's Book

BusinessNews Publishing

Språken
FörlagBusiness Book Summaries
ISBN9782511019856

The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability". This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies f