Summary: Scientific Advertising : Review and Analysis of Hopkins' Book

Summary: Scientific Advertising : Review and Analysis of Hopkins' Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511018217

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The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program". This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and compa

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