Summary: Repositioning : Review and Analysis of Trout and Rivkin's Book

Summary: Repositioning : Review and Analysis of Trout and Rivkin's Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511021385

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The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mi

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