Summary of Robert B. Cialdini's Influence

Get the Summary of Robert B. Cialdini's Influence in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-as well as by a three-year field study on what moves people to change behavior-Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.