Summary of John Warrillow's Built To Sell

Get the Summary of John Warrillow's Built To Sell in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.