Summary: Moments of Truth : Review and Analysis of Carlzon's Book

Summary: Moments of Truth : Review and Analysis of Carlzon's Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511021194

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Biografier och reportage Biografier

The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”. This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a custo

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