Summary: Marketing 3.0 : Review and Analysis of Kotler, Kartajaya and Setiawan's Book

Summary: Marketing 3.0 : Review and Analysis of Kotler, Kartajaya and Setiawan's Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511017982

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The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit". This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing

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