Summary: Marketbusters : Review and Analysis of Mcgrath and Macmillan's Book

Summary: Marketbusters : Review and Analysis of Mcgrath and Macmillan's Book

BusinessNews Publishing

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FörlagBusiness Book Summaries
ISBN9782511019597
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The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth". This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic

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