Summary: Loyalty.Com : Review and Analysis of Newell's Book

Summary: Loyalty.Com : Review and Analysis of Newell's Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782511016022

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The must-read summary of Frederick Newell's book: "Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing". This complete summary of the ideas from Frederick Newell's book "Loyalty.Com" shows how Customer Relationship Management is the process of making it easier and eas

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