Summary: Copycats : Review and Analysis of Shenkar's Book

Summary: Copycats : Review and Analysis of Shenkar's Book

BusinessNews Publishing

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FörlagBusiness Book Summaries

ISBN9782806239297

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The must-read summary of Obed Shenkar's book: "Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge". This complete summary of the ideas from Obed Shenkar's book "Copycats" banishes the myth that innovation is the only way to gain success. According to Shenkar, imitation is the key

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