Summary: Bottom-Up Marketing : Review and Analysis of Ries and Trout's Book
(Reklamlänk)
The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy". This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the sen
