Strategy Is Destiny: How Strategy-Making Shapes a Company's Future

Strategy Is Destiny: How Strategy-Making Shapes a Company's Future

Robert A. Burgelman

Språken
FörlagFree Press
ISBN9780743226035

How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading