Strategy Design Innovation : How to create business success using a systematic toolbox

Strategy Design Innovation : How to create business success using a systematic toolbox

Michael Jünger, Robert G. Wittmann, Matthias Reuter, Norbert Alexy

Språken
FörlagZIEL Verlag
ISBN9783965571372

The new and revised 6th edition of this comprehensive book explores the concept of Strategy Design as an innovative approach to Strategic Management. After an overview of the framework conditions under which strategies and business models are developed today, the authors describe in detail the appr