Spark : The Insight to Growing Brands

Spark : The Insight to Growing Brands

Paddy Rangappa

Språken
FörlagS&S India
ISBN9788193355237

From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace. Spark de