Scientific Advertising

Scientific Advertising

Claude Hopkins

InläsarePeter Coates
Betyg4.7
Längd2 tim 3 min
Språken
FörlagStrelbytskyy Multimedia Publishing
ISBN4099995389937

"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observa