Profit or Wealth?: Simple Rules for Sustainable Business Growth

"A critical handbook for the beginning entrepreneur or financially frustrated business owner." —Kevin G. Armstrong, author of The Miracle Manager

Many business owners just worry about profits and ignore business wealth building, but a business needs both. Without building wealth, the business can still go bankrupt. Unlike books which solely focus on building personal wealth, Profit or Wealth? gives business owners clear and simple rules to build business wealth . . . which can translate to personal wealth.

Profit or Wealth? takes a unique perspective on what really matters in financial statements. Percentages don't matter. Dollars do. For example, business owners discover why looking at net profit percentages or gross margins can get them in trouble. By following the ten rules of profit and ten rules of wealth in this book, business owners can avoid the mistakes that trip up others, and build a solid, sustainable future.