Pharmaceutical Resilience: How to Govern the Evolution of Treatments
(Reklamlänk)
The world of health is undergoing a significant evolution. There is a tangible
sense of urgency and great expectation that affects everyone: patients, healthcare
organisations, doctors and companies.
Pharmaceutical Resilience offers us a compass to orient ourselves in this
growing complexity, indicating the cardinal points and helping us find a path
to follow in this historic moment, which is the result of the convergence of at
least three macro-phenomena that are becoming evident at a global level: the
increase in demand and the growing pressure to which public health budgets
are subject; the evolution of the consumer patient; and the impact of technology.
