Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Seth Godin

Språken

FörlagSimon & Schuster

ISBN9780684836331

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(Reklamlänk)

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program,

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