PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEY

PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEY

MAX EDITORIAL

Språken

FörlagMax Editorial

ISBN9781779749192

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(Reklamlänk)

The Birth of PayPal – The Fusion of Innovative Visions

In the late 1990s, the world was witnessing an unprecedented digital revolution. The Internet was transforming the way people communicated, worked and did business. In this effervescent scenario, an idea emerged that would revolutionize the global financial system: PayPal.

The Genesis: Confinity and X.com

Continued...

Fler i serien BIG BRANDS (Learning Towards Success)

NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDS MAX EDITORIAL

CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS

CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS MAX EDITORIAL

Rolls-Royce: Why Every car the brand has a hidden and personalized story. MAX EDITORIAL

CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATER

CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATER MAX EDITORIAL

GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S MAX EDITORIAL

ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD.

ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD. MAX EDITORIAL

SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLD

SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLD MAX EDITORIAL

FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY. MAX EDITORIAL

BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR

BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR MAX EDITORIAL

TikTok: The secret behind meteoric rise and engagement manipulation

TikTok: The secret behind meteoric rise and engagement manipulation MAX EDITORIAL

L'ORÉAL: HOW THE BRAND USES SCIENCE AND PSYCHOLOGY TO DOMINATE THE GLOBAL BEAUTY MARKET MAX EDITORIAL

TESLA: THE SECRET OF MARKETING NO ADVERTISING FROM ELON MUSK

TESLA: THE SECRET OF MARKETING NO ADVERTISING FROM ELON MUSK MAX EDITORIAL

VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCE MAX EDITORIAL

WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISES MAX EDITORIAL

TOYOTA: THE REAL REASON THE COMPANY'S PRODUCTION SYSTEM WAS NEVER BEEN SUCCESSFULLY REPLICATED

TOYOTA: THE REAL REASON THE COMPANY'S PRODUCTION SYSTEM WAS NEVER BEEN SUCCESSFULLY REPLICATED MAX EDITORIAL

IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURY

IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURY MAX EDITORIAL

Nestlé: The secret behind the diversification that made it a world leader in food

Nestlé: The secret behind the diversification that made it a world leader in food MAX EDITORIAL

Victoria's Secret : What Really Led to the Brand's Fall and Rebirth MAX EDITORIAL

COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS

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LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS MAX EDITORIAL

SONY: HOW THE JAPANESE KAIZEN MENTALITY HELPED THE BRAND OVERCOME CRISES MAX EDITORIAL

Marvel Studios: How the Hidden Formula Behind Movies Creates Predictable But Effective Blockbusters

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MCDONALD'S: THE SCIENCE SECRET BEHIND THE ADDICTIVE TASTE OF SEL PRODUCTS

MCDONALD'S: THE SCIENCE SECRET BEHIND THE ADDICTIVE TASTE OF SEL PRODUCTS MAX EDITORIAL

MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE

MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE MAX EDITORIAL

GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS

GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS MAX EDITORIAL

Adidas: How the rivalry with Puma shaped the brand's identity MAX EDITORIAL

Heineken: The secret of the recipe and sensory experience behind premium beer

Heineken: The secret of the recipe and sensory experience behind premium beer MAX EDITORIAL

APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRAND MAX EDITORIAL

PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN

PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN MAX EDITORIAL

MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY MAX EDITORIAL

PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMIC

PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMIC MAX EDITORIAL

Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry MAX EDITORIAL

PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKET

PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKET MAX EDITORIAL

PEPSI: THE SECRET OF THE SILENT RIVALRY THAT SHAPED THE BRAND MAX EDITORIAL

Zara: The Real Reason why Brand Never Spends Millions on Advertising MAX EDITORIAL

Disney: The secret to building an emotional empire that conquers generations.

Disney: The secret to building an emotional empire that conquers generations. MAX EDITORIAL

NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERS

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SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRES

SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRES MAX EDITORIAL

INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING

INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING MAX EDITORIAL

NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLY

NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLY MAX EDITORIAL

JOHNSON & JOHNSON: HOW THE COMPANY SURVIVED ONE OF THE BIGGEST SCANDALS IN THE HISTORY OF THE CONSUMER INDUSTRY AND TURNED A CRISIS INTO A REPUTATION MANAGEMENT A CASE STUDY

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HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY

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AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATION

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RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLE MAX EDITORIAL

SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCE MAX EDITORIAL

AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCE

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Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products

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UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARS MAX EDITORIAL

STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE

STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE MAX EDITORIAL

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