One Billion Customers: Lessons from the Front Lines of Doing Business in China

One Billion Customers: Lessons from the Front Lines of Doing Business in China

James McGregor

Språken
FörlagFree Press
ISBN9780743282451

It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wal