Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
(Reklamlänk)
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not j
