Marketing in the AI Era: Why Personalization Wins the Customer Experience

Marketing in the AI Era: Why Personalization Wins the Customer Experience

Yaniv Navot

InläsareChristopher C. Odom, Paige McKinney
Betyg4.0
Längd4 tim 20 min
Språken
FörlagAMACOM
ISBN9781400253555

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away.

Visuals can be found in the audiobook companion PDF download.