Machine Learning and Generative AI for Marketing : Take your data-driven marketing strategies to the next level using Python

Machine Learning and Generative AI for Marketing : Take your data-driven marketing strategies to the next level using Python

Nicholas C. Burtch, Yoon Hyup Hwang

Språken
FörlagPackt Publishing
ISBN9781835889411

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target au