Leading Product Development: The Senior Manager's Guide to Creating and Shaping

Leading Product Development: The Senior Manager's Guide to Creating and Shaping

Steven C. Wheelwright

Språken

FörlagFree Press

ISBN9781439105993

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(Reklamlänk)

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's rol

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