Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

Douglas B. Laney

InläsareTim Andres Pabon, Douglas B. Laney
Betyg4.0
Längd10 tim 14 min
Språken
FörlagAscent Audio
ISBN9781469007779

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.