Growing Business Innovation : Developing, Promoting and Protecting IP

Growing Business Innovation : Developing, Promoting and Protecting IP

Jonathan Reuvid

Språken
FörlagLegend Business
ISBN9781789550276

Innovation is fundamental to business. Traditionally it means ‘a new idea, device, technique or method’ but increasingly it now refers to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem. Growing Business Innovation addresses areas such