Groundswell : Winning in a World Transformed by Social Technologies

Groundswell : Winning in a World Transformed by Social Technologies

Josh Bernoff, Charlene Li

InläsareJosh Bernoff
Längd9 tim 48 min
Språken
FörlagAscent Audio
ISBN9781596592315

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unsto