Gamification for Product Excellence : Make your product stand out with higher user engagement, retention, and innovation

Gamification for Product Excellence : Make your product stand out with higher user engagement, retention, and innovation

Bret Wardle, Mike Hyzy

Språken
FörlagPackt Publishing
ISBN9781837634439

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the