Four White Horses and a Brass Band: True Confessions from the World of Medicine Shows, Pitchmen, Chumps, Suckers, Fixers, and Shills

Four White Horses is a rejuvenated update of a lost classic. This version includes a glossary, samples of the medicine show pitch, and images.

Original 1947 edition sold over 250k copies

Includes new images, glossary of medicine show jargon, samples of “doctor” pitches, and a concise history of the patent medicine traveling sales phenomenon.

Dovetails into the growing interest in rediscovering history’s forgotten foremothers

Cover art by Mahendra Singh