Effective Copywriting Techniques : The Ads That Sell

Effective Copywriting Techniques : The Ads That Sell

Anthony Ekanem

Språken

FörlagAnthony Ekanem

ISBN9783958498839

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(Reklamlänk)

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Or is it workmanship to be judged for an award or recognition? It's none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in prin

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