Economy, Company, Management : Introduction to Business Administration

Economy, Company, Management : Introduction to Business Administration

Jean-Paul Thommen, Stefan Grösser

Språken
FörlagVersus Verlag
ISBN9783039097128

This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions: - What is the relevant macroeconomic context for a company? - What are the main