Cyberculture And Cancel Culture : Repercussions On Image And Advertising Communication

Cyberculture And Cancel Culture : Repercussions On Image And Advertising Communication

Odile Dias

Språken
FörlagTektime
ISBN9788835453390

This book has Cyberculture and Cancel Culture as its subject, bringing the repercussions on the image and advertising communication, that is, the reflection in the image of companies. The paper brings a case study of the Brazilian digital influencer Monark, the consequences of his “cancelling” in hi