C.R.M Pocketbook : 2nd Edition

C.R.M Pocketbook : 2nd Edition

David Alexander

Språken
FörlagManagement Pocketbooks
ISBN9781908284334

An effective customer relationship management strategy can deliver a step change in customer engagement, profitability, revenue growth and sustainability. This second edition of the CRM Pocketbook will help managers take a more strategic approach to setting relationship management objectives and imp