Cracking the Japanese Market : Strategies for Success in the New Global Economy

Cracking the Japanese Market : Strategies for Success in the New Global Economy

James Morgan

Språken
FörlagFree Press
ISBN9781439106402

Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and