Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

James B. Twitchell

Språken

FörlagSimon & Schuster

ISBN9780743271615

Lyssna på Nextory →

(Reklamlänk)

Samhälle och politik

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions t

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